Technical and Online Sales "Check-Up" from Internet Advertising Institute
Quiz
Go ahead and give our technical survey a whirl! It will help you determine if our courses might meet your learning needs. At the end, we even provide suggested next steps based on your results.
To complete the survey, please identify the correct response for each question. Enjoy the opportunity to evaluate your expertise in this field and determine your learning needs, this self-assessment is for your own use. You can be confident that we value your privacy and your identity remains anonymous.
Brought to you from your digital media sales training experts, www.InternetAdvertisingInstitute.com
A computer that distributes files shared across a Local Area Network, a Wide Area Network, or the Internet.
cpu
Network administrator
Harddrive
Server
What is an IMPRESSION?
A measure of search engine visibility within a certain group of pre-selected web sites
A programming language designed to be easy for newcomers to use the first time
A filtered measurement of responses from a Web server to a page request from the user browser, recorded at a point as close as possible to the user's opportunity to see the page.
A measure of the number of times a certain phrase recurs in a user's pattern of search engine queries.
What do the letters CTR stand for?
carry through rate
click through rate
close test rate
classification test rate
What do we call a metric that measures the response of a user to an Internet ad. (search, request, prompt, click)
Search
Request
Prompt
Click
What is the basic coding language that uses a set of special codes, called “markup tags,” in a plain text file. In fact, these codes are very important becuase they determine what information is retrieved and how it is rendered by a browser.
Unix
Java
Basic
HTML
What is counted when refers to “eyeballs”?
Total viewers
Repeat visitors
Visitors from a specific referring site
Viewers with the ability to see rich media
The total number of ad slots available for sale on a given Web site.
Capacity
Inventory
Backlog
Cache
To gather separate sets of data and consolidate them into a single database.
Transfer
Aggregate
Co-opt
Analyze
A site whose owners get a commission for purchase resulting from its sending visitors to another web site.
Ally
Access partner
Associate
Affiliate
A method of charging advertisers based on user clicks.
CPC
CCP
CC
CPA
The process of removing robotic activity and error codes from measurement records to make the remaining records reveal someone’s Internet actions – yours, for instance.
Debugging,
Filtering
Behavior modification
Data enhancement
This discipline uses information about a computer user’s past click path, such as the pages they have visited or the searches they have made, to select which advertisements will be displayed to that individual.
Psychographics
In-depth interviewing
Optimization
Behavioral targeting
UGC stands for …
Uniquely-generated click
User-generated click
User-governed content
User-generated content
A comprehensive body of data describing the exact sequence of activity between a certain user’s browser and any other Internet resource, such as a Web site or third party ad server.
Click sequence
Click stream
Click summary
Click review
An example of a popular vector-based rich media file format used to display interactive animations on a Web page.