National and Global Team Training

Anyone who has ever participated in training can recognize the difficulties surrounding one day training events. After going through the great expense of flying the team together for one impactful day of training, one month later little or nothing has changed. This is especially problematic for the sales force that is spread across the US and throughout the globe. Ideally, training should be constantly repeated and reinforced, but given the time and expense of one-day live workshops how is this possible?

The Internet Advertising Institute recognizes that training budgets and training time is limited, so we accomplish the goal of creating measurable improvement of skills and productivity by replacing “a one-time training event” with a cost-effective multi-phase, multi-media training process where the learning continues outside of the classroom. We call this approach our Multi-Platform Training System (MPTS). The end result is that training becomes part of the culture, learning is ongoing and the usual training costs are reduced.

Our Multi-Platform Training System provides daily training for 12 weeks.

The training begins and ends with live training (featuring interactive lectures, small group exercises and role playing). Additionally, Conference Calls and Webinars (delivered monthly) are used to introduce each new module and allow for extra trainer-participant communication. Online training sales bytes (3-5 minutes each), which managers distribute weekly, focus on one skill at a time. Daily email reminders provide the needed repetition in order to ensure skills that are taught will be consistently implemented.

(Customized training is also available.)